In my personal experience with assisting people from all walks of life buy businesses, I've noticed a fairly common quality about people who are selling their liquor stores. Most of the time, they're suffering from intense burnout! If you tour a number of liquor stores that are for sale, you'll discover what I mean. The places are usually dingy, and there are bottles on the shelves that could have been sitting there for years. The lighting needs updating, the walls need paint, and boxes of old stock are piled up in the storerooms. I have even seen injection-molded plastic signs on the walls for brands of beer that aren't even available anymore. Sounds dismal, right? Well, not really, because all those factors can spell opportunity just for you, a smart buyer. Here are the steps to turn that underperforming liquor store into a money machine! Step one: Make sure you purchase the correct store! First things first... You have to buy a store with untapped demographic potential. It could be an older "mom and pop" liquor store in a neighborhood that has recently been transformed by the arrival of younger, well-to-do professional consumers.